12 Proven Tips to Improve Your Content Marketing Approach

 

In search of the best tips to enhance your content marketing approach, we turned to twelve seasoned professionals, including marketing operations and content writers. From balancing structure and flexibility to creating a year-long content marketing strategy, these experts share their invaluable insights and proven strategies. Dive into their wisdom and elevate your content marketing game.

 

• Balance Structure and Flexibility
• Implement the Cornerstone Content Approach
• Shift to an Audience-Centric Model
• Embrace a Multi-Platform Strategy
• Examine the Impact of SEO Understanding
• Incorporate Customer Queries in Content
• Focus on Content Quality Over Quantity
• Use the Power of Storytelling 
• Leverage Ephemeral Content for Engagement
• Conduct Proper Keyword Research
• Boost Engagement with Interactive Content
• Create a Year-Long Content Marketing Strategy

 

Balance Structure and Flexibility 

One transformative tip that revamped our content-marketing strategy was to remain flexible with our content calendar. While it’s crucial to have a structured content roadmap, we learned not to be rigidly bound by it. Unless you’re a colossal brand with significant domain influence, you must remain alert for unforeseen SEO opportunities. 

 

With these “golden nuggets,” your content can rocket to the top three search positions. So, while having a content calendar offers a sense of direction, always carve out time for in-depth keyword research. It’s this balance between planning and adaptability that truly optimizes our content reach.

 

Kevin Hall, Marketing Operations, Webserv

 

Implement the Cornerstone Content Approach

One tip that has helped improve our content marketing is using the Cornerstone content approach from Drew McLellan and Stephen Woessner’s book, Sell with Authority. 

 

Cornerstone content is a meaty piece like a book, ebook, report, or video series that educates your audience. Once published, it can be broken down into smaller content pieces (they call them “cobblestones”) that can fill your content calendar, like blog posts on certain topics mentioned in the cornerstone content, webinars, short videos, graphics, pretty much anything you can think of! 

 

This makes planning your content for the year more manageable since you don’t have to come up with a brand-new topic for every piece of content.

 

Katie Sorce, Marketing and Content Strategist, Overit

 

Shift to an Audience-Centric Model

In Kualitee, one instrumental tip is audience-centric storytelling. Instead of merely focusing on what we wanted to convey, we shifted our approach to resonate with our audience’s journey, aspirations, and challenges. 

 

By crafting content that tells a story, aligning with our audience’s experiences and needs, we engaged them more effectively and fostered a deeper connection. This approach transformed our content from informational to impactful, driving engagement and trust within our target demographic.

 

Khurram Mir, Founder and Chief Marketing Officer, Kualitee

 

Embrace a Multi-Platform Strategy

One pivotal tip that significantly enhanced my content marketing approach is embracing a multi-platform strategy. Tailoring content for diverse social media channels, blogs, emails, and landing pages is essential. Each platform has a unique audience and engagement style, so optimizing content for specific platforms maximizes the impact and overall SERP rankings. 

 

For instance, concise and visually appealing content suits social media, while in-depth articles are better for blogging sites. By crafting platform-specific content, you can resonate with diverse audiences and maximize the content reach. This versatile approach has proven invaluable in elevating my content marketing efforts and achieving better results.

 

Fahad Khan, Digital Marketing Manager, Ubuy India

 

Examine the Impact of SEO Understanding

Optimize for SEO. In my content journey, understanding SEO was a game-changer. By tuning into what people actively searched for, I could tailor my content to resonate better. This wasn’t just about sprinkling in some keywords; it was about genuinely addressing what my audience wanted to know. This strategy not only improved visibility but also made my content more valuable to readers, creating a win-win.

 

Marco Genaro Palma, Content Marketing Manager, PRLab

 

Incorporate Customer Queries in Content

One thing that really helped improve our content marketing is asking our customers what kind of information they want. We try to include our customers’ thoughts and questions into our content because we believe that multiple people are wondering the same thing that others are. Plus, it helps the customers feel like they are being heard. Doing this allows us to have more traffic from customers and other people who are wondering the same thing. 

 

We like to build our content based on customer queries. Asking our customers what they are wondering and curious about allows us to write more meaningful content as well, instead of us writing meaningless content that won’t get much traction. Overall, including your customers’ questions has helped us write meaningful content and help answer any questions our customers may have.

 

Madison Tong, Marketing Analyst, My Supplement Store

 

Focus on Content Quality Over Quantity

As a digital marketer, one tip that I found particularly helpful was to focus on the quality of the content over quantity. It’s easy to get caught up in creating lots of content for every platform and to get overwhelmed by the amount of work involved. 

 

However, it’s important to remember that not all content is created equal. Quality always trumps quantity, so it’s worth taking the time and effort to create high-quality pieces. This means focusing on well-researched topics with valuable insights and interesting stories.

 

Alex Murray, Search Director, Tilious

 

Use the Power of Storytelling 

One valuable tip that really helped me in content marketing is to tell interesting stories. When you share stories about your brand or product, it grabs people’s attention. Stories make your content more real and relatable, helping you connect with your audience emotionally. People remember stories, so using them in your content can build trust and loyalty. It’s a simple, but powerful, way to make your content more engaging and memorable.

 

Ilmie Zhaku, Content Writer, Eagle IT Solutions

 

Leverage Ephemeral Content for Engagement

One tip that markedly transformed our content marketing approach was leveraging ephemeral content, those fleeting moments on platforms like Instagram Stories or Snapchat.

 

I recall, during our early days, we’d invested heavily in a high-quality promotional video for our latest running shoes. Rather than letting it sit as just a YouTube upload, we chopped it into bite-sized snippets and shared them as daily Stories. The response was astounding. 

 

Engagement surged, and people eagerly awaited each day’s snippet. Instead of viewing our content once, they were tuning in daily, amplifying our brand’s visibility. This taught me the power of repurposing content in digestible, engaging bursts.

 

Jay Barton, CEO and Founder, ASRV

 

Conduct Proper Keyword Research 

Keyword research is essential in creating the most effective content marketing approach. Without knowing which keywords to target, you can’t create an effective content marketing strategy. Do your research and understand what the goal is before publishing your content, and the results will follow.

 

Marshall Weber, CMO, Stor-It

 

Boost Engagement with Interactive Content

A key instrument that assisted our business in improving its content marketing strategy is interactive content. You may use it to boost engagement, learn useful information about your audience, enhance user experience, and encourage conversions. Games, calculators, quizzes, and polls are examples of interactive content formats. 

 

Overall, interactive content offers a dynamic and engaging method of communicating with the audience. It increases engagement, improves information retention, provides customized experiences, offers insightful data, generates leads, increases conversion rates, enhances social sharing, and improves brand perception. Interactive content can really make a difference in your content marketing strategy.

 

Perry Zheng, Founder and CEO, Pallas

 

Create a Year-Long Content Marketing Strategy

One tip is to create a year-long content marketing strategy. At the end of the day, one mistake that I often see new businesses make is to throw a bunch of content marketing efforts out there and see which ones stick. Marketing, like anything, requires proper tracking and management. So, make a content plan, test and adjust it, and find out which strategies work for you.

 

John Mooney, President, IML