7 Effective Strategies for Deploying Content Marketing On Facebook!

 

To help you master Facebook content marketing, we’ve gathered seven key strategies from top Social Media and Content Marketing Managers. From optimizing and diversifying your content to creating scannable content, these experts share their best tips for effective content deployment on Facebook.

 

• Optimize and Diversify Your Content
• Create Visually Appealing Materials
• Leverage Existing Facebook Groups
• Target Specific Audiences
• Embrace Visual Storytelling
• Follow the 80/20 Rule
• Create Scannable Content

 

Optimize and Diversify Your Content

Optimize your digital marketing materials to be social media-friendly, and diversify the formatting to stay ahead of any algorithm changes. Ensure that videos are short with bite-sized messaging, captioned (ensuring that the captions are in a place where they can be clearly seen, not overlapping with the caption copy or video description), and formatted for the mobile experience. 

 

Divvy up still assets and hero images so that they can be used alone or built out into carousels or galleries. Include alternative text descriptions in your content library so that they are consistent across the organization. Where appropriate, use links in the post copy that lead to where the long-form content or information related to what is being marketed lives on your website.

 

Fey Grimm, Social Media Manager

 

Create Visually Appealing Materials

Facebook is full of ads and content, so teams must create visually appealing and engaging materials to make their content stand out. Experiment with content formats like high-quality images, infographics, videos, and interactive polls. Other tactics include utilizing Facebook Groups to reach a more targeted audience and regularly analyzing Facebook Insights to adjust your strategy based on post-performance.

 

Building trust and credibility in B2B takes time, so, prioritize providing value, fostering engagement, and nurturing relationships with your audience for long-term content marketing success.

 

Katie White, Content Marketing Manager, Centime

 

Leverage Existing Facebook Groups

Seek out old, relevant Facebook groups with large followings where the administrator has lost interest. Reach out to them and offer to buy the group admin position. If successful, you will have a ready-made audience and direct access to them. You can then revive the group, but tailor it around your content and business.

 

Ryan Stone, Founder and Creative Director, Lambda Films

 

Target Specific Audiences

In the practical realm of deploying content marketing on Facebook, a straightforward strategy that worked for us at Ignited Results was zeroing in on specific audience segments and speaking directly to them. 

 

This one time, we had a campaign that went incredibly specific instead of broad. We created content that addressed the exact needs and wants of a narrowly defined audience segment. It wasn’t about reaching the masses but about reaching the right people with a message that felt almost personalized. 

 

This approach significantly boosted our engagement and conversion rates because the content was highly relevant to the people it reached. So, the key takeaway: Go narrow, speak directly, and make the message hyper-relevant to a specific audience.

 

Jon James, CEO, Ignited Results

 

Embrace Visual Storytelling

Embrace visual storytelling as your spearhead strategy. In the book and publishing world, a picture is worth not just a thousand words, but potentially thousands of clicks, shares, and likes. Craft engaging visuals that not only grab attention but also narrate the essence of your content. 

 

Think about carousel ads showcasing a journey from a writer’s draft to a published book, eye-catching infographics illuminating fascinating book facts, or live videos hosting author interviews. Each visual should be a portal, inviting viewers into the splendid universe of your content. Pair visuals with compelling captions that echo your brand voice stir curiosity, and call for action. 

 

With visual storytelling, watch your Facebook content unfold like a gripping novel that readers can’t put down, engaging your audience one stunning image, video, or infographic at a time!

 

Vikrant Shaurya, CEO, Authors On Mission

 

Follow the 80/20 Rule

When deploying content on social media, such as Facebook, Instagram, and Twitter, it is necessary to follow the ground rules of social marketing. The best marketing strategy to deploy the content effectively is following the 80/20 rule.

 

Eighty percent of your posts should be educational or informative, and only 20 percent should be related to your brand or product promotion. By following this strategy, you can educate your customers and minimize the risk of bombarding them with promotions only. It will engage your customers, and they will find your company more interesting and trustworthy.

 

Dhari Alabdulhadi, CTO and Founder, Ubuy Kuwait

 

Create Scannable Content

One actionable step marketers can take to increase content engagement is to create scannable content. 

 

Scannable content refers to content that is easy to skim and digest quickly. It helps readers navigate through the information and find what is most relevant to them. Marketers can use subheadings, bullet points, and brief paragraphs to make content more scannable. They should also include visuals such as images and infographics to break up the text. 

 

Additionally, using bold and italic formatting for key points can draw readers’ attention. Marketers can improve engagement and keep readers invested in their content by making content more scannable.

 

Lee Odierno, Personal Injury Lawyer, The Odierno Law Firm, P.C.