9 Overlooked Yet Effective Digital Marketing Strategies!

 

To uncover the most effective yet often overlooked strategies in digital marketing, we sought insights from nine seasoned professionals, including Marketing Strategists and SEO Specialists. Their responses range from the power of email marketing to the importance of developing a strategic blog and content plan. Dive into these expert strategies to elevate your digital marketing game.

 

• Embrace the Power of Email Marketing
• Leverage User-Generated Content
• Optimize for Conversion Rates
• Focus on Local E-A-T Signals
• Implement Topic Clusters in Blogging
• Harness the Power of Storytelling
• Shift Your Digital Marketing Mindset
• Invest in Customer Retention Programs
• Develop a Strategic Blog and Content Plan

 

 

Embrace the Power of Email Marketing

It’s a common misconception that email marketing is a thing of the past. Email marketing has one of the highest returns on investment in your digital marketing strategy. 

 

Email marketing allows you to say what you need to say, include direct links to your website or call to action, and send it to exactly who you want to send it to when you want to. Unlike social media marketing, there are no restrictions on what you promote, and your content isn’t penalized for including off-page links.

 

Elizabeth Wimpsett, Marketing Strategist, The Social Boutique – Marketing Agency

 

Leverage User-Generated Content

An often overlooked but remarkably effective strategy in digital marketing is leveraging user-generated content (UGC). Many brands focus heavily on creating their own content, sometimes neglecting the power and authenticity that UGC can bring to their digital marketing efforts. 

 

With UGC, brands can reap many benefits. First, it’s cost-effective and can supplement and diversify branded content, reducing content creation’s burden, time, and expense. At the same time, real users and their real experiences with a product or service can significantly enhance a brand’s trust and credibility. In addition, UGC fosters a sense of community among users and fans and, in turn, boosts brand loyalty and customer satisfaction.

 

Jessica Biggs, Marketing Manager, HeroWear

 

Optimize for Conversion Rates

One often-overlooked yet highly effective strategy in digital marketing, based on my extensive experience as a marketing agency owner, is the power of conversion rate optimization (CRO). 

 

Many businesses invest heavily in driving traffic to their websites but forget to optimize their on-site elements for maximum conversions. Small tweaks to landing page design, call-to-action buttons, form fields, and overall user experience can lead to significant improvements in conversion rates. 

 

Regularly A/B testing different elements and analyzing user behavior can uncover insights that drive better results and, ultimately, higher ROI. It’s a strategy that can have a profound impact but tends to be underutilized in the digital marketing landscape.

 

Tim Woda, Founder, White Peak

 

Focus on Local E-A-T Signals

Embedding GBP maps in the footer, getting solid testimonials from local clients, having a Press Page of local outlets, and a well-crafted About Us page are just a few examples.

 

Local businesses and SEO agencies often get carried away with search volume and using SEO tools (and even AI alone) for content without recognizing that SEO is primarily brand marketing. How local customers perceive you is paramount if you care about making sales. 

 

Nowadays, Google’s algorithm will reward you for showing that you’re authoritative trustworthy, and you can get the job done, but it’s a good principle to stick to the old-school marketing principles as often as you can, regardless.

 

David Begazo, SEO Specialist, Agency Elevation

 

Implement Topic Clusters in Blogging

I find that a solid blog-writing strategy utilizing topic clusters helps every marketing avenue. Blogging around topic clusters means you identify a broad keyword you would like to rank for, then write long-tail keyword blogs around the central topic. 

 

Think of commonly asked questions by your audience and answer them in detail. Once several are published, create a pillar post (a longer post) that links to all the long-tail posts, showcasing your expertise on the broader keyword. This strategy is wonderful for SEO provides social media content, email newsletter content, and wonderful quotes that can be pulled for even more social content. If you have a podcast, discuss the blogs in detail there too. 

 

Blogging with a topic-cluster strategy truly positions you as the expert, provides value for your visitors, and is a wellspring of content for all your platforms. I am a huge fan of this strategy and have seen its success time and time again.

 

Beth Gillem, SEO Specialist, Dogwood Media Solutions

 

Harness the Power of Storytelling

Many businesses focus solely on promoting their products or services but fail to realize the impact a compelling story can have on their target audience. By crafting a narrative that resonates with customers and evokes emotions, businesses can create a deeper connection and build trust. 

 

Storytelling allows brands to showcase their values, engage with customers personally, and differentiate themselves from competitors. Whether through captivating blog posts, engaging videos, or authentic social media content, incorporating storytelling into digital marketing can be a powerful tool to drive engagement, increase brand awareness, and ultimately, boost conversions.

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Shift Your Digital Marketing Mindset

The most effective digital marketing strategies start with a mindset shift. Instead of looking at digital marketing as a hammer, look at it as a toolbox. You have a lot of different digital tools you can use. The mindset shift comes from your focus. Don’t focus on the tools; focus on what you’re trying to build. 

 

The most effective digital marketing starts with a purpose or a goal. Then, you choose the right tools to achieve that goal best. Think through what you’re trying to achieve before picking up your digital tools.

 

Michelle Tresemer, Marketing Strategist, Foundations First Marketing

 

Invest in Customer Retention Programs

One often overlooked but highly effective strategy in digital marketing is customer retention and loyalty programs. While many businesses focus extensively on acquiring new customers, they sometimes underestimate the potential of retaining and nurturing their existing customer base.

 

The most important point to highlight here is that retaining a customer is often more cost-effective than acquiring a new one. Loyal customers not only provide a consistent stream of revenue but can also become brand advocates, referring others and providing invaluable word-of-mouth marketing. 

 

Existing customers have already demonstrated trust in your brand by making a purchase. By nurturing these relationships through personalized communication, offers, and exceptional customer service, you can increase their lifetime value significantly. They are more likely to make repeat purchases and explore additional products or services.

 

Bruno Gavino, Founder, CEO, CodeDesign

 

Develop a Strategic Blog and Content Plan

In my experience, it’s a well-thought-out blog and content strategy. Companies often think of blogs as an afterthought. Yet, when used strategically, they can be a powerful tool for driving more users to your website and showing up online in SERPs. 

 

My suggestion is to have your marketing team research the main keywords you want to rank for. Then, create a content template based on SEO research using tools like SEMRush. In no time, you’ll have a content strategy that works!

 

John Mooney, President, IML