Use your internal leadership and experts to secure links and mentions. Journalists are actively searching for expertise that we provide them. Well, we’ll answer a journalist’s request by crediting you, which is called
Expert commentary in digital PR is important because it establishes your brand or company as a thought leader within your industry, enhancing credibility, building trust with journalists and audiences, and boosting SEO by generating high-quality backlinks from reputable publications when featured as an expert source; essentially positioning your brand as a go-to authority on the topic.
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By providing quotes or comments related to your industry, you are effectively positioning your company as an expert in that field to your competitors, customers, and other publications. It’s also useful as a way of connecting with potential customers for your products or services by appearing in publications that they will be visiting for inspiration or advice.
For example, a building supplies company could provide a comment on how to insulate a loft. This is a product that they sell, so the comment is an indirect way of promoting their product offering. If a potential customer enters a search query about how to insulate their loft, they may be taken to the article and find the company thanks to the expert quote.
In a word, yes. Many online publications will give credit for your commentary or quote in the form of a backlink to your website. This backlink can signal to Google to enhance the trustworthiness of your website in SERPS and direct traffic directly to the page.
Expert commentary as a digital PR tactic also helps to build a healthy and diverse backlink profile, alongside other strategies such as content marketing campaigns, product PR, and reactive campaigns.
We analyze the organization, find the positive messages and translate those messages into positive media stories. and Create valuable, relevant and consistent contents to attract and retain a clearly-defined audience — and, ultimately to drive profitable customer action!
