Exploring the human-centric facet of marketing, we’ve gathered insights from seven industry leaders, including CEOs and Co-founders, on the application and impact of Human to Human (H2H) marketing. From hosting immersive storytelling events to embracing a people-first approach, discover how these professionals integrate H2H strategies into their business models for profound effects.

 

• Host Immersive Storytelling Events
• Leverage User-Generated Content
• Organize Intimate Networking Events
• Personalize Customer Interactions
• Tailor Email Marketing Campaigns
• Prioritize Individualized Client Follow-Ups
• Embrace a People-First Approach

 

Host Immersive Storytelling Events

We’ve turned our attention in our Human-to-Human (H2H) marketing strategy to immersive storytelling experiences during neighborhood gatherings. We hold local events where people can come together, tell stories, and meaningfully interact with our brand instead of relying on traditional advertising. We aim for these gatherings to foster a sense of unity and human connections, thereby creating a shared experience that aligns with our brand values.

 

These events have had a significant effect. They’ve made guests more brand-loyal and ambassadors in their own communities. Deeper confidence and alignment with the purpose of our brand have resulted from the personal relationships forged during these events, which has organically promoted word-of-mouth advertising.

 

This tactic has taught us the value of community and the importance of making sincere connections. It is proof positive that businesses can achieve very significant outcomes when they approach marketing as a two-way dialogue as opposed to a one-sided presentation.

 

Volen Vulkov, Co-founder, Enhancv

 

Leverage User-Generated Content

One significant way we apply H2H marketing in our business strategy is through user-generated content (UGC). 

 

We encourage our community to share their experiences, reviews, and stories about our products and their experience working with us. This not only creates a sense of community but also builds trust among potential customers. 

 

The impact on our business has been significant, leading to increased customer engagement, loyalty, and ultimately, higher sales.

 

Victor Hsi, Head Of Community, UGC Creator Community

 

Organize Intimate Networking Events

At Startup House, we believe in the power of personal connections. One way we apply H2H marketing is by hosting intimate networking events where clients can meet our team face-to-face. This personal touch has helped us build trust and loyalty with our clients, leading to long-lasting partnerships and referrals. 

 

H2H marketing has had a significant impact on our business by humanizing our brand and creating authentic relationships that go beyond just transactions. It’s all about building real connections and showing our clients that we genuinely care about their success.

 

Alex Stasiak, CEO and Founder, Startup House

 

Personalize Customer Interactions

I believe one effective way to apply Human-to-Human (H2H) marketing is through personalized customer interactions. Instead of generic, automated responses, we make an effort to engage with our customers on a personal level. This means addressing them by name, understanding their specific needs, and offering tailored solutions.

 

For instance, when a customer reaches out with a question or issue, we respond with genuine, thoughtful replies rather than canned responses. This approach makes our customers feel valued and heard, fostering a stronger connection and building trust.

 

H2H marketing has significantly impacted our business by increasing customer loyalty and satisfaction. Clients appreciate the personal touch, which leads to more referrals and repeat business. It’s not just about transactions; it’s about building relationships, and that has made all the difference.

 

Andrew Lee Jenkins, Owner, Catalyst RVA Marketing Agency

 

Tailor Email Marketing Campaigns

At our agency, we prioritize H2H marketing in all aspects of our business strategy. We understand that behind every business is a group of real people with specific needs and desires, and so our approach is to personalize our communication and interactions to truly connect with our clients on a human level. 

 

For example, one way we implement H2H is through personalized email marketing campaigns. Instead of sending out generic newsletters or promotions, we take the time to segment our email list based on interests, behaviors, and preferences. This allows us to tailor our messaging and offer content that is relevant and valuable to each individual client.

 

Tom Molnar, Operations Manager, Fit Design

 

Prioritize Individualized Client Follow-Ups

My company has implemented human-to-human (H2H) marketing by prioritizing individualized client contacts. We’ve set up a system, for example, whereby our sales staff personally follows up with every consumer after a purchase. This is a real conversation, seeking feedback and providing additional help if needed, not just a thank-you call.

 

This tactic has yielded enormous results. Clients frequently say how much they value individual attention, which increases their satisfaction and encourages loyalty. Many have come back to us time and time again, even becoming brand ambassadors, telling others about their positive experiences.

 

This way of incorporating H2H marketing has completely changed our corporate culture. Our experience has shown that approaching every encounter as a human connection rather than a transaction fosters stronger bonds, which propels our company’s success.

 

Justin Crabbe, CEO, BlackJet

 

Embrace a People-First Approach

Be people first. That’s really it. People buy from people.

 

Not personas, not demographics.

 

Real people buy from real people. If you are not helping people, you are just selling stuff.

Show up with something useful that can help people. The rest will follow.

Trevor Stolber, Co-Founder and CTO, VibeLogic