To help your website stand out in the crowded digital landscape, we’ve gathered seven must-know SEO strategies from leading marketing managers and SEO consultants. From implementing a medium-tail keywords strategy to leveraging featured snippets for SEO, discover the top insights these experts have shared.

• Implement the Medium-Tail Keywords Strategy
• Integrate Semantic SEO Storytelling
• Focus On Google Core Web Vitals Metrics
• Boost Rankings With Keyword Clustering 
• Optimize Video Content for SEO
• Create Quality Content and Research Keywords
• Leverage Featured Snippets for SEO

 

Implement the Medium-Tail Keywords Strategy

I am excited about this medium-tail strategy that can make a website stand out, rather than aiming for long-tail keywords. Here’s why: Long-tail keywords often have a low search volume, so you need to publish a lot of content to achieve the traffic of high-volume terms. 

 

As a result, you might end up with thousands of articles on your blog. The more pages you have on your site, the more your link authority gets diluted across those pages. The entire process can be very difficult and inefficient.

 

Today, SEO experts advise targeting medium-tail keywords to boost your rankings. When you optimize your page around a single medium-tail keyword, you’ll rank for hundreds of long-tail keywords automatically. 

 

Compare the Google search results for the medium-tail keyword “coffee health benefits” with the long-tail keyword “coffee health benefits for adults.” They are practically similar. I believe finding a happy medium in this area is a breakthrough for digital marketing.

 

Marina Dedolko, Marketing Manager, SENLA

 

Integrate Semantic SEO Storytelling

One must-know SEO strategy that can truly set a website apart from the competition is the practice of “Semantic SEO Storytelling.” Instead of fixating solely on keywords, focus on creating comprehensive, user-centric content that tells an interesting narrative. 

 

Integrate related keywords and topics naturally within your content to build semantic relationships that search engines value. This not only improves your chances of ranking higher but also keeps visitors engaged by providing in-depth, contextually rich information.

 

Additionally, prioritize voice-search optimization. With the rise of virtual assistants like Siri and Alexa, optimizing your content for voice queries is crucial. Tailor your content to answer common voice-search questions concisely and conversationally.

 

Precious Abacan, Content Marketer, Softlist

 

Focus On Google Core Web Vitals Metrics

Every SEO expert knows there are multiple different factors that impact the ranking position of a particular webpage, but one of the most important ranking factors that an SEO strategy should focus on is the Google Core Web Vitals metrics.

 

These three metrics, simply put, are all about how quickly a visitor can see and interact with a webpage (e.g., by clicking a button). Google started using these three metrics in their algorithm in 2021, but there are still many websites that cannot meet the minimum expected standards. This provides an opportunity for websites with good Core Web Vitals to stand out from the rest.

 

Website owners can check their own Core Web Vitals in Google Search Console, or check their own and competitors’ metrics in Google’s PageSpeed Insights, plus get tips on how to improve their score.

 

Michelle Symonds, SEO Consultant, Ditto Digital

 

Boost Rankings With Keyword Clustering 

Keyword clustering is an essential SEO strategy because of its capacity to align with modern search algorithms and user behavior. Grouping related keywords into clusters fosters comprehensive content creation, enhances semantic relevance, and addresses diverse user intents. 

 

This approach prevents keyword cannibalization, promotes effective internal linking, and secures a competitive edge by capturing a broader range of relevant search queries. Ultimately, keyword clustering future-proofs SEO efforts by catering to developing algorithms and providing a user-centric, informative experience that boosts rankings and authority.

 

Dhiren Mulani, Niche SEO Specialist, THVEGA (The Vertical Gardener)

 

Optimize Video Content for SEO

Video content optimization is a must-know SEO strategy that can make a website stand out from the rest. By optimizing videos with relevant titles, tags, and transcripts, you can enhance the chances of your video content appearing in search results. 

 

Video content attracts a wider audience and provides a unique and impactful way to engage users. For example, if you have an e-commerce website, creating product demonstration videos or customer testimonials can showcase your offerings and build trust. 

 

Incorporating videos into your blog posts or landing pages can increase user dwell time, improve engagement metrics, and positively affect your search rankings.

 

Ben Lau, Founder, Featured SEO Company

 

Create Quality Content and Research Keywords

A must-know SEO strategy that can make a website stand out from the rest is creating high-quality, comprehensive, and engaging content. Search engines like Google prioritize content that provides value to users. 

 

Quality content not only attracts visitors but also encourages them to stay on your website, engage with your content, and share it with others. This‌ can lead to higher search engine rankings and increased organic traffic.

 

Keyword Research: Identify relevant keywords and topics that your target audience is searching for. Use keyword research tools to find high-potential keywords with reasonable search volume and competition.

 

Comprehensive Content: Create in-depth, comprehensive content that thoroughly covers the chosen topic. Aim to be a definitive resource on the subject. Longer content performs well but prioritizes quality over length.

 

Harsh Verma, SEO Head, CodeDesign