To help you discover unique ways to boost your online presence through content marketing, we’ve gathered eight insightful tips from Content Marketing Managers and CEOs. From leveraging sales insights for content creation to amplifying reach with the expert roundup technique, these industry leaders share their innovative strategies. Dive in to learn from their experiences and apply these tactics to your own content marketing efforts.

 

• Leverage Sales Insights for Content Creation
• Maximize Reach with Content Repurposing
• Engage the Audience with Interactive Content
• Boost Your Presence with AI and Influencer Marketing
• Host Webinars for Cross-Promotion Opportunities
• Enhance SEO with Listicle Articles
• Engage Users with Carousel Posts
• Amplify Reach with the Expert Roundup Technique

 

 

Leverage Sales Insights for Content Creation

We work closely with your sales team to understand what leads are asking in sales calls, and tailor our upcoming content to address those questions directly. 

 

For every person willing to ask a question, you can bet there’s a dozen more that are wondering the same thing. It also helps us stay current with economic shifts and trends. There’s a wealth of information with your sales or customer success team—don’t overlook it!

 

Liz Kelley, Content Marketing Manager, Focus Lab

 

Maximize Reach with Content Repurposing

Repurpose, repurpose, repurpose! Consistently producing content can be demanding and may lead to burnout. Consider using your existing content resources! Remember that ebook you created a while back? Extract valuable insights and share them as a document on LinkedIn. Just made a TikTok video? Utilize the script as a foundation for an engaging Instagram story, a concise Twitter post, or even a thought-provoking quote for LinkedIn.

 

The possibilities are endless, and you can easily create evergreen content throughout the calendar year!

 

Jane Cozens, Content Marketing Manager

 

Engage the Audience with Interactive Content

Engage your audience by incorporating interactive elements like quizzes, polls, and challenges into your content. This not only entertains but also educates, making your content more appealing and shareable.

 

Leverage the power of bucket brigades to expand your content’s reach. Encourage others to share your content with their audiences, thereby increasing exposure and credibility.

 

Tap into social media platforms to connect with your target audience. Share your content, engage in conversations, and use targeted advertising to reach a wider audience. Social media is a valuable tool for content promotion.

 

To attract and retain readers, create content that is both high quality and tailored to the interests and needs of your target audience. Valuable content builds trust and loyalty. Also, consistency is key in content marketing. 

 

Talha Azeez, Digital Marketer Strategist

 

Boost Your Presence with AI and Influencer Marketing

Leveraging AI tools to expedite content creation and collaborating with influencers are two highly effective methods we’ve employed to boost our online presence.

 

AI-powered content generation tools, including natural language processing (NLP) models, prove invaluable in crafting engaging blog and social media posts. With these tools, you can swiftly generate content based on your notes and industry research, infuse it with a human touch, and refine it to align with your brand voice. This approach ensures teams consistently deliver top-notch content while maintaining a consistent publishing schedule.

 

Additionally, influencer marketing serves as a powerful channel to tap into existing audiences and expand your reach. By combining AI-powered content generation for scalability and influencer marketing for expanded reach, you can not only streamline your content creation process but also connect with new, engaged audiences.

 

Katie White, Content Marketing Manager, Centime

 

Host Webinars for Cross-Promotion Opportunities

One unique way I’ve used content marketing to increase my online presence was by hosting a series of webinars. I chose topics that applied to my audience and brought in guest speakers who were experts in their fields. 

 

This not only provided value to my audience, but also allowed me to cross-promote with the guest speakers, thereby reaching a wider audience. Additionally, I repurposed the webinar content into blog posts, social media updates, and email newsletters, further extending its reach. This strategy significantly boosted my online visibility and engagement.

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Enhance SEO with Listicle Articles

Content marketing can seem overwhelming, but it doesn’t have to be. A quick and effective way to build your online presence is by leveraging other people’s content. One strategy I’ve used is creating listicle articles, where I include a YouTube video for each point in the article. This strategy improves the page experience, helping you propel to the top of the search engine.

 

Jason Vaught, Director of Content, SmashBrand

 

Engage Users with Carousel Posts

One unique content marketing strategy to enhance online presence involves creating carousel posts featuring topic-specific insights from industry experts. Carefully curated valuable information is presented in an engaging and visually appealing format to enhance engagement. These expert-driven carousels not only provide the audience with a substantial amount of information but also encourage sharing and active participation. 

 

By consistently delivering high-quality, expert-backed content, we can achieve a position as authoritative voices in each niche. This sparks conversations, creating a loyal community of followers eager to share the content and indirectly helps build authority in the competitive digital landscape.

 

Faizan Khan, Public Relations and Content Marketing Specialist, Ubuy UK

 

Amplify Reach with the Expert Roundup Technique

One innovative approach we’ve employed in content marketing is the “Expert Roundup” technique. Recognizing the value of diverse insights, we curated content by reaching out to industry leaders and influencers, asking them to share their expertise on specific topics. These roundups not only provided our audience with a wealth of knowledge from various perspectives but also leveraged the reach of these experts.

 

Each contributor, proud of their inclusion, would often share the content within their networks, amplifying our reach exponentially. This strategy not only bolstered our online presence but also positioned us as a hub for expert insights, fostering trust and authority in our domain. It’s a testament to the power of collaborative content and the ripple effect it can create in the digital sphere.

 

Jon James, CEO, Ignited Results