1) Understanding Business Case
By communicating your reasons for creating content, the risks involved, and your vision of what success will look like, you are much more likely to gain executive support for your strategy
Why Content Strategy?
A strong content/digital marketing strategy helps your brand or company goals and guide onto the digital roadmap what your audience needs through data-driven solutions and fuel up your business growth.
Content Strategy Challenge
As Each Content Strategy Challenge is Unique, understanding one’s context depends on skills with experiences in the content marketing industry. Drawing and planning a valuable content strategy will guide your brand or company to reach perfect audiences. This will help you what have to do and where have to reach with your brand goals.
This is howwe work!
Understanding Context & Goals
Understanding Context & Goals
Strategic Thinking
Strategic Thinking
Your Brand Persona
Your Brand Persona
Your Audience
Your Audience
Serve Their Needs
Serve Their Needs
What should the Content Strategy include?
4) Brand Story
This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
2) Your Business Plan
This covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.
5) Promotional Plan
Here, you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
3) Audience Personas and Content Maps
This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like. You may also want to map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.
CONTENT STRATEGIST
Md. Nazrul Islam
CEO & HEAD OF CREATIVE
Ehtesham Khaled
CHIEF CONTENT EDITOR
Raihan Kabir
CREATIVE ART DESIGNER
Asif Mustafa
CHIEF CONTENT WRITER
Get Your Content Strategy
From Industry Experts!
We will help you to achieve your Content Marketing goals and to grow your business or brand.
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