In the swiftly evolving landscape of artificial intelligence, PR plays a pivotal role, and we’ve gathered insights from top professionals to understand why. From the perspective of a founder and a CMO, we explore reasons ranging from humanizing AI through storytelling to championing human-first AI content. Dive into the compelling viewpoints of five experts on the critical importance of PR in the AI era. 

 

• Humanizing AI Through Empathy
• Humanizing AI Through Storytelling
• Managing Public Perception of AI
• Facilitating Two-Way Audience Communication
• Building Credibility in AI Technology
• Championing Human-First AI Content

 

Humanizing AI Through Empathy

Living in a digital age, people’s experiences sometimes feel disconnected. And it becomes alarming!

That is why our work needs to value the human connection and always make users the focal point. Nothing can beat human empathy and their level of critical thinking! 

In this modern AI era, I’ve found that- empathy, emotions, transparency, clear expectations, and constant communication are the pillars of successful teamwork! 

 

• So I’m on a mission to become an Impactful human-centric PR agency that helps to spread millions of companies being reputed! 

 

Md Nazrul Islam, Co-founder & CEO, MUSKLY MARTECH LTD.

Humanizing AI Through Storytelling

AI’s impact on business is profound, reshaping industries. In this digital renaissance, PR isn’t just important; it’s essential. It humanizes AI innovations, translating complex technology into relatable stories. This narrative bridge connects people emotionally, building trust. It’s beyond ‘what AI can do’; it’s ‘how AI improves lives.’ That’s where PR excels—it’s a storyteller at heart.

 

Casey Jones, Founder, Head of Marketing, CJ&CO

 

Managing Public Perception of AI

One specific reason why PR (Public Relations) is crucial in the AI era is to manage public perception and build trust around AI technologies. In the AI era, advancements in artificial intelligence are transforming various industries and impacting people’s lives in profound ways. However, AI also raises complex ethical, social, and privacy concerns that can lead to skepticism, fear, and mistrust among the public.

 

Marc Bromhall, CMO, The Grace

 

Facilitating Two-Way Audience Communication

In the era of AI, where information overload and skepticism are prevalent, PR empowers content managers by facilitating meaningful two-way communication with their target audience. PR goes beyond simply broadcasting information. It fosters open dialogue through strategic communication channels like engagement and social media listening. 

 

It allows content managers to gather real-time feedback on audience understanding and concerns towards your AI product or service, address those concerns and misconceptions through targeted content addressing specific needs and questions, and spark conversations around user-generated content, fostering a sense of community and shared understanding around AI. 

 

By actively engaging with the audience through PR, content managers can humanize the often-intimidating realm of AI, building trust and fostering a genuine connection with the people they aim to impact.

 

Fahad Khan, Digital Marketing Manager, Ubuy India

 

Building Credibility in AI Technology

In the AI era, PR is crucial for software development companies like Startup House because it helps build trust and credibility with potential clients and investors. With the rapid advancements in technology, there is a lot of skepticism and uncertainty surrounding AI. 

 

A strong PR strategy can help showcase our expertise, highlight successful projects, and demonstrate how our solutions can benefit businesses. By effectively communicating our value proposition through PR, we can differentiate ourselves in a crowded market and attract the right opportunities for growth and success.

 

Alex Stasiak, CEO & Founder, Startup House

 

Championing Human-First AI Content

In the AI era, PR holds a vital role because it champions human-first content that is essential for building genuine relationships and credibility. Amidst the vast sea of AI-generated content, PR ensures that the insights and stories shared are rooted in real experiences and expertise, which resonates more deeply with audiences seeking authentic connections and trust.

 

By leveraging the real relationship between journalists and experts, PR can provide nuanced perspectives that AI alone cannot replicate. This human element is crucial in differentiating content in a way that engages and informs, fostering a sense of community and loyalty that AI-generated content often lacks.

 

Furthermore, PR is instrumental in navigating the complexities of human emotion and societal impact that AI may not fully comprehend. It serves as a bridge between technology and the public, ensuring that the narrative around AI and its advancements remains clear, responsible, and centered around human values and benefits.

 

Joshua Bartlett, Running Coach, Your Next Run