In a constantly evolving digital landscape, selecting the right press release website can make or break a business’s media strategy. According to industry experts ranging from business owners to Chief Marketing Officers, the choice of platform is crucial. The first insight emphasizes choosing eReleases for broad media reach, while the last highlights opting for GlobeNewswire for global distribution, showcasing the breadth of options available. This article compiles ‌seven actionable insights from top professionals to guide your decision-making in 2025.

 

• Choose eReleases for Broad Media Reach
• Maximize Exposure with PR Newswire
• Boost Online Visibility with PRWeb
• Track Performance Data with Business Wire
• Target Local Press Sites
• Leverage PR Underground for Google News
• Opt for GlobeNewswire for Global Distribution

 

Choose eReleases for Broad Media Reach

One of the best press-release platforms in 2024 is eReleases for its broad media reach and journalist-targeted distribution. It’s ideal for businesses seeking quality coverage, as it connects with 250+ major outlets and offers SEO-optimized releases. Though slightly costly, it provides strong value by enhancing visibility and credibility.

 

For startups on a budget, EIN Presswire is another solid choice, offering affordable packages with distribution to Google News and Bloomberg. While its reach in traditional media is limited, it excels in digital visibility. Both platforms cater to different needs, with eReleases focusing on depth and EIN Presswire on cost-effective online reach.

 

Andrew Lee Jenkins, Owner, Andrew Lee Jenkins

 

Maximize Exposure with PR Newswire

In 2024, PR Newswire stands out as the best press-release website for businesses and it’ll keep it in 2025 as well. It has extensive media reach, and solid SEO benefits, and effectively targets specific industries. I’ve seen great results with visibility and engagement using it, especially for driving brand authority and traffic. If you’re looking to maximize exposure, PR Newswire delivers strong ROI.

 

Bram Louwers, Director, BrainManager

 

Boost Online Visibility with PRWeb

PRWeb truly stands out as an invaluable resource for smaller businesses and startups. It offers affordable pricing without sacrificing quality distribution. Using PRWeb’s platform has enabled young companies to significantly boost their online visibility while also providing essential analytics to track performance. This data is crucial for understanding audience engagement and refining future marketing strategies. 

 

PRWeb’s user-friendly interface simplifies the process of optimizing press releases for the web, making it accessible for those with tight marketing budgets to craft impactful announcements. To get the most out of your press releases, I recommend leveraging PRWeb’s multimedia options, like images and videos, to create more engaging content.

 

Matt Gehring, Chief Marketing Officer, Dutch

 

Track Performance Data with Business Wire

In 2024, I believe the best press-release website for businesses is Business Wire. I recommend it for its robust distribution network and advanced targeting capabilities, which ensure that press releases reach the right audiences effectively. Business Wire stands out for its partnerships with major news organizations and its ability to distribute news across various platforms, including social media and industry-specific channels. 

 

Additionally, the platform offers detailed analytics that help businesses track the performance of their press releases in real time, allowing for data-driven adjustments. With its strong reputation and comprehensive services, Business Wire is an excellent choice for businesses looking to enhance their visibility and impact in today’s competitive landscape.

 

Shreya Jha, Social Media Expert, Appy Pie

 

Target Local Press Sites

When it comes to the best press-release website for businesses in 2024 and 2025, my advice is to start local. As someone who runs a local SEO agency in Geneva, Switzerland, I’ve seen firsthand how targeting local press sites can yield far better results than going straight for global platforms. Local press releases not only boost credibility in your immediate market but also enhance your local SEO efforts, especially if you’re focusing on Google Maps rankings and optimizing Google Business Profiles (GBP).

 

For example, when I was promoting my agency’s services, I prioritized reaching out to smaller, regional press websites in Switzerland. I made sure my press releases were published on platforms covering local business news and events in Geneva. This approach helped build awareness and trust within the local community, which is crucial when trying to rank higher on Google Maps.

 

Publishing press releases locally also allowed us to create strong backlinks from trusted, region-specific sources, improving the overall domain authority of my agency’s website. This strategy translated into higher rankings for both my agency and our clients on Google Maps. Instead of spreading the word too thin, focusing on press sites that cover your specific area helps build a more targeted audience and credibility where it matters most.

 

Ramzy Humsi, Founder & CEO, Vortex Ranker

 

Leverage PR Underground for Google News

If I had to select one, I would recommend PR Underground for businesses in 2024 & 2025. PR Underground’s advantage is that it publishes directly to Google News, and that’s a massive promotion. It doesn’t just push your press release into circulation; it also puts it in a place where people actually search for current affairs and news. This is the perfect tool for companies who want to target a large demographic and still appear in relevant news searches, making your release last much longer than other platforms.

 

We recently helped a new boutique fitness brand with the help of PR Underground. Having it distributed through Google News increased brand recognition, and we’ve had a lot of new customers say they found us on news search. Besides, it was a great way to earn online credibility, as their potential customers could view them on a reliable website. It’s this creative pairing with Google News that makes PR Underground a real game-changer for companies looking to get their news out there and out in front of the right people.

 

Alexander Henschel, Digital Marketing Manager, Boulevard

 

Opt for GlobeNewswire for Global Distribution

GlobeNewswire continues to be a solid choice for businesses in 2024 & 2025, especially for those looking for global distribution. It offers affordable options for small businesses, along with advanced features like multimedia integration and social media sharing. 

 

One of its strengths is its ability to distribute to financial and business news outlets, making it a strong contender if you’re targeting investors or major media houses. It’s user-friendly and gives you access to a broad range of outlets, ensuring that your press release gets the visibility it needs.

 

Ambrosio Arizu, Co-Founder & Managing Partner, Argoz Consultants