To help you enhance your SEO strategy, we’ve gathered seven valuable tactics from industry leaders, including digital marketing managers and founders. From conducting keyword research and trend monitoring to being descriptive with image file naming, discover the top strategies these professionals have implemented in their content strategies.

 

• Conduct Keyword Research and Trend Monitoring
• Optimize Featured Snippets 
• Establish a Learning Center
• Implement Structured Data Markup 
• Incorporate Anchor Links
• Prioritize Original Content
• Be Descriptive with Image File Naming

 

Conduct Keyword Research and Trend Monitoring

 

One valuable SEO tactic I’ve implemented is conducting thorough keyword research. By identifying relevant, high-volume keywords with low competition, I optimize my content to address users’ search intent effectively. Integrating these keywords naturally into headings, body text, and metadata enhances the content’s visibility on search engine results pages (SERPs). 

 

This strategy not only boosts organic traffic but also ensures that my content resonates with the right audience. Moreover, staying updated with the latest algorithmic changes and user behavior trends allows me to fine-tune my approach, maintaining the content’s search relevance and authority over time.

 

Dhruv Shah, Digital Marketing Manager, Yegital

 

Optimize Featured Snippets 

 

As an SEO expert, optimizing for featured snippets is a useful strategy that has been added to our content strategy. From experiences, the most common questions in our area are looked into and the content that answers them is carefully written. 

 

On our team, the focus is on organizing information in a clear and concise way, which makes it more likely that Google will feature our content. Based on my experiences, the stress is on using relevant titles, bullet points, and numbered lists to make writing easier to read.

 

This approach not only makes us more visible organically, but it also makes us look like reliable sources by putting our content at the top of search results, which increases click-through rates. By regularly checking these snippets and making changes based on analytics, a powerful position on search engine result pages can be ensured.

 

The text provided was already in line with American punctuation, grammar, hyphenation, and capitalization rules. Therefore, no changes were necessary.

 

Daniel Carter, Head of Content, SEO-Audits.io

 

Establish a Learning Center

A learning center is often an overlooked content strategy for any website in any industry. While most companies focus on scaling product or service features pages, as well as scaling a blog content strategy, I’d also recommend adding a learning center or glossary as another avenue for driving top-of-funnel traffic. 

 

As ChatGPT and prompt-based searches continue to grow in the search space, we, as marketing leaders, must adjust our content strategies to accommodate. Whether you’re in the finance space, the industrial space, the retail space, etc., more and more in-market users are searching with “what is” and “how to” prompts. 

 

Your business could benefit by creating a detailed learning center with individual pages on terms and topics relevant to your business. Capturing those top-of-funnel users is the first step to a conversion-driven content strategy that will ultimately turn into revenue.

 

Aimie Ye, Director of Content Marketing, Centime

 

Implement Structured Data Markup 

 

Structured data markup is a valuable SEO tactic that enhances your website’s visibility in search engine results. It involves adding code snippets to your web pages that provide search engines with extra contextual information about your content. This, in turn, helps search engines display rich snippets, knowledge graphs, and other interactive elements in search results. 

 

For example, by implementing schema markup for a recipe blog post, you can have your recipe’s ratings, cooking time, and calorie information displayed directly in search results, making it more enticing for users to click. Implementing structured data markup requires attention to detail and technical expertise, but the potential benefits in terms of improved visibility make it a worthwhile tactic to consider in your content strategy.

 

Ben Lau, Founder, Featured SEO Company

 

Incorporate Anchor Links

 

I add anchor links in my blog posts. Anchor links provide readers with an upfront “table of contents” to outline what the blog is about. I use my H2 headings to create this summary right after the introduction, allowing readers to jump to a section without scrolling. 

 

This is a great way to let search engines know what my content is about so they can display me in relevant results pages. It adds about 10-15 minutes to my publishing timeline, but I think it’s a worthwhile step to improve the reader experience and SEO.

 

Alli Hill, Founder and Director, Fleurish Freelance

 

Prioritize Original Content

 

A game-changer for us in SEO has been optimizing for uniqueness. In 2023, it hit me hard: it’s not just about content; it’s about making sure it’s distinct. With Google’s focus on “information gain,” I realized we needed to ensure our content isn’t just another echo in the chamber. It’s about how different our stuff is from what’s already out there. And Google, being the smart cookie it is, knows how to spot these differences.

 

In light of this, our team at ZenMaid pivoted. We started crafting content that’s truly original. No more rehashed ideas. This shift wasn’t just about rankings—it was about building trust. Because when you offer something fresh, readers notice. And when Google sees you’re adding value, it boosts your authority. So, it’s a win-win. Original content not only gives us better rankings but also solidifies our reputation as industry experts.

 

Amar Ghose, CEO, ZenMaid

 

Be Descriptive with Image File Naming

 

One valuable SEO tactic that I’ve implemented in my content strategy is optimizing my images with descriptive file names. Instead of leaving the default name given by the camera or stock photo website, I take the time to rename the image file using relevant keywords related to my content. For instance, let’s say I am writing a blog post about “top gardening tips,” and I have included an image of a colorful flower bed. 

 

Rather than keeping the filename as “IMG_12345.jpg,” I would change it to “colorful-flower-bed-gardening-tips.jpg.” By doing so, search engines can better understand what the image is about and how it relates to my content. 

 

This helps improve my website’s visibility in search engine results pages when users search for terms like “gardening tips” or “flower bed ideas.” Additionally, it also enhances user experience as individuals searching for specific images may come across mine and potentially click through to read my article.

 

Steve Dinelli, Founder, MarketerInterview.com