To help you understand the key factors to consider when optimizing SEO keyword use in content marketing, we’ve gathered insights from five industry experts, including Digital Marketing Managers and Marketing Managers. From ensuring SEO keyword relevance to optimizing for mobile and user experience, these experts share their top tips on this crucial aspect of content marketing.

• Ensure SEO Keyword Relevance
• Balance Keyword Density
• Consider User Intent
• Strategize Keyword Placement
• Optimize for Mobile and User Experience

Ensure SEO Keyword Relevance

Are your SEO keywords relevant? Ensure that your chosen keywords align seamlessly with your content’s topic to improve search engine rankings and authority within your industry. The ultimate goal of content marketing is to publish high-quality, engaging, and informative content that resonates with your target audience.

Kyle Windham, Digital Marketing Manager, Redhype Creative Marketing Agency (RCMA)

Balance Keyword Density

Think of SEO keywords as the spice of your content dish. Too much, and it’s overwhelming; too little, and it’s bland. The secret to success is in the keyword density. Finding the right balance is crucial for success.

Overstuffing content with keywords can turn off both your audience and search engines. It’s about creating a flavorful, natural conversation, not just listing terms. Mix your main keyword with related ones, making it flow and engaging.

First, we’re creating content for people, so let’s keep it real and relatable. With the right sprinkle of SEO, your content can shine at the top of search engine results without losing its human touch.

Dmytro Sokhach, SEO Expert, CEO and Co-Founder, Editorial.Link

Consider User Intent

User intent is crucial when optimizing SEO keyword use in content marketing. Understanding why users search for keywords helps deliver more relevant and valuable information. 

By aligning content with user intent, engagement, conversions, and organic search, rankings can be improved. For example, if the keyword is “best-running shoes,” the user intent is likely to find recommendations or reviews. Optimize the content by providing a comprehensive list of top-rated running shoes, including features, pros and cons, and expert insights.

Ben Lau, Founder, Featured SEO Company

Strategize Keyword Placement

For including your keyword in your content, focus on the main thing: making sure the keyword is in the places that matter most for SEO. Include your keyword in the page title, H1, and then somewhere in the content.

Isaac Hammelburger, Founder, Search Pros

Optimize for Mobile and User Experience

With an ever-growing number of searches conducted on mobile devices, we must optimize our content for mobile users. This means ensuring it’s accessible, easy to read, and quick to load on smaller screens.

Beyond just mobile, the overall user experience plays a significant role in SEO. Google’s algorithms consider factors like page speed. Therefore, deliver a smooth and engaging user experience. This way, you’ll not only please your human visitors but also send positive signals to search engines.

Aysu Erkan, Marketing Manager, Character Counter