Content marketing is very important for every business, and there shall be no doubt about it.

According to recent reports, more than 80% of businesses around the world claim that content marketing has helped them create brand awareness, educate their audiences, and build authority in their niche.

Moreover, many reports show that with the right content marketing strategies, one can easily take their business to the top SERPs.

Now it is quite difficult to manage content marketing along with other operations of a business.

This is why experts recommend that one should take help from online writing tools.

There are more than hundreds of free and paid writing tools available on google, but sadly not all of them are helpful in improving your content marketing efforts.

You don’t have to worry about finding the right tools anymore, as in this blog post, we have mentioned the five most intriguing options that can help you boost your content marketing efforts.

So without any delay, let us dig into the details of the essential writing tools.

 

Google Trends

 

 

Google Trends is one of the most popular free tools offered by Google. The tool is a helpful resource when it comes to content marketing.

In content marketing, it is important that you know what kind of topics your target audience is interested in.

You just have to search by the target keyword related to your niche. Google trends would provide you with information about all relevant topics and questions that people are searching for related to your niche.

With this free tool, you can easily find out details of the past and current trends in your respective field.

If you want to create informative and engaging content, then it is best that you collect information from Google Trends.

Ahref Keyword Planner

 

 

This keyword generator is another useful and one of the best resources for content marketers.

Ahref is a very reliable platform for content writers as it helps them find the right keywords and backlinks and also keeps an eye on what the competition is up to.

Keywords are very important in content writing. Using relevant and high search volume keywords is what makes your website more visible to the search engine.

With the keyword planner tool of Ahref, you can find out the most relevant and trafficable keywords. You can easily win a high position in the search results of Google by using the right keywords in the right places.

Winning a higher position in the SERPs means you would be able to drive more traffic and generate more sales. This is why the keyword planner by Ahref is considered to be an important asset for marketers.

 

Grammarly 

 

Grammarly is a popular utility among content writers of all ages.

This tool is not only helpful for content writers but also for marketers. The main function of this tool is to check and improve the quality of text provided as input.

In content marketing, you have to prioritize and ensure quality at all times. If the quality of content is not up to the mark, then there is no way you can build the credibility of your business.

This is why experts recommend checking content with Grammarly.

Grammarly basically checks your content for wrong spellings, missing punctuations, grammatical mistakes, passive voice, wordiness, and other technical issues that might compromise the quality, clarity, and readability of your content.

Not only does the tool highlight human errors, but it also provides solutions. Users can easily improvise the content quality with a few clicks.

Know that Grammarly is available in both free and paid versions. The free version can easily help you catch and remove petty issues in content.

But if you want to check your text for complex sentence structure or plagiarism, then you would have to get the paid plan.

Any plagiarism found in your content will be highlighted in red color.

ParaphraseTool.ai

 

 

ParaphraseTool.ai is one of our top-favorite tools in this league.

The paraphrase tool provides a lot of help to content marketers. There are two main functions of this tool.

You can use it to enhance the quality of your drafts, or you can use it to remove plagiarism highlighted by the plagiarism checker tool.

Not every marketer has expert writing skills or the budget to hire a professional writer. But with this tool, every marketer can ensure top-quality content.

If you have written content for your site, blog, or social media post and are unsure about its quality, then it is best to rephrase it with this tool.

All you have to do is enter text in the input box of the tool, select the mode you want to use, and hit the “Rephrase” button.

The tool offers three different modes, including creative, blog, and academic. The creative mode is best if you want to rewrite the input text completely without changing its original context.

The blog mode is useful if you want to rewrite text without modifying the keywords.

The tool is very easy to use and is available with a free version. After the free version expires, you can buy any suited paid plan.

The paid plans of this paraphraser are quite affordable than its competitors.

 

Word-Counter.io

 

 

Word counter is another important tool that can help content marketers. This tool helps you count words, characters, and sentences you have written in a draft.

The tool is free and very easy to use. You can write content from scratch in the textbox of this tool, or you can also paste text from your clipboard.

Other than counting characters and words, you can also use this tool to change font size and style and set different cases.

In content marketing, you have to write and post content regularly on different social media platforms. Every platform has its own word count requirements.

For instance, on Twitter, there is a 280-character limit; on Instagram, there is a 2200-character limit, and subsequently, the allowed character limit can be up to 63,000 characters. With this tool, you can easily create content under the given limit.

Conclusion 

The aforementioned tools are some of the most important resources that can help a content marketer create customized content for their audience.

It is quite hard to manage content marketing campaigns manually, which is why you need to take help from these online tools.

The tools are not only easy to use but also cost-effective. So stop thinking, and start using the best content writing tools to boost your marketing efforts.