To provide you with unique insights into effective but underrated SEO tactics, we’ve gathered nine expert opinions from content marketing consultants and SEO experts. From leveraging visuals for enhanced SEO to prioritizing customer interests in content creation, discover the top strategies these professionals have used in their content marketing efforts.

• Leverage Visuals for Enhanced SEO
• Boost SEO by Updating Old Content
• Create Real Value With Content Marketing
• Harness Sales Calls for Content Strategy
• Utilize LSI Keywords and Content Updates
• Craft Statistic Posts for SEO Advantage
• Target Semantic Keywords for Better SEO
• Build Backlinks via Social Media Engagement
• Prioritize Customer Interests in Content Creation

 

Leverage Visuals for Enhanced SEO

Build in visuals. You don’t have to be a fancy designer; create an on-brand quote graphic of a potent insight from the piece. Or create a simple pie chart or bar graph displaying stats in a visual format. Make it pretty, use brand colors and fonts, and make it easy to understand.

 

These graphics will:

 

1. Break up the visual appearance of long-form text.
2. Create shareable bites for social media posts. 
3. Create opportunities to bolster SEO through alt text and include something to show up in Google’s image search.

 

Dana Herra, Content Marketing Consultant, Herra Communications

 

Boost SEO by Updating Old Content

As an SEO expert and content writer, I often see website owners focusing on producing new, optimized content. However, updating old content is one of the quickest and most underrated ways to improve a webpage’s performance in organic search results. 

 

By updating old content, I mean the following:

 

1. Check how your webpage performs compared to your rivals.

 

2. Research the keywords your competitors rank for, but you don’t.

 

3. Check the content length.

 

4. Check whether your content answers users’ search intent.

 

5. Define the steps to update your content.

 

I recommend regularly updating web pages ranking in the top 10, top 20, and those with business potential! 

 

I’ve experienced a 2X increase in impressions and clicks after updating 50-70% of webpage content. And the best part of it—you’ll see a spike in Google Search Console in a few days after the content update.

 

Victoria Kurichenko, SEO Expert and Content Writer, Self Made Millennials

 

Create Real Value With Content Marketing

Once you’ve created a piece of content marketing, ask yourself, “Does this provide real value?” That doesn’t mean, “Does it use the keyword in such a way as to maximize what the web crawlers are looking for so as to maximize our engagement,” etc. No, I mean: Does this sound like something a human being wrote? 

 

Could another human being read this and get something out of it? The best content marketing genuinely creates real value. When you consume it, you get something out of it. 

 

You’ve learned something, you’ve been moved, you’ve been entertained, and you leave with something you didn’t have previously. The best content does all of it. That’s very underrated in SEO, but it is quite effective.

 

Danny Star, CEO, Websites Depot Inc.

 

Harness Sales Calls for Content Strategy

Listening to sales calls can be time-consuming, but the output is gold. 

 

Sales calls are perfect because you’re digging into the drivers of real-world demand, not theoretical ones. Listen to the verbatim shared by prospects. Overlook the leading questions from sales agents, but listen for cues like the pains the lead has, resources they’ve looked at, and what stands in the way of making a decision. 

 

If you don’t have a phone system that records calls (you should), look at your open-ended emails that people ask in a pre-sales setting. They often share what they want word-for-word. 

 

As a content marketer, aggregate these sources and keywords to help craft a content strategy that builds demand, trust, and action with your company.

 

Joe Manna, Founder, Manna Digital

 

Utilize LSI Keywords and Content Updates

One underrated SEO tactic that I have found effective in content marketing is using latent semantic indexing (LSI) keywords. Unlike regular keywords, LSI keywords are terms and phrases closely related to your content’s main topic. 

 

Integrating LSI keywords improves your content’s context, and as a result, search engines clearly comprehend and accurately categorize your content. This fosters a surge in content visibility with an unanticipated demographic, thus increasing the organic traffic on your webpage. 

 

Staying consistent with content updates also proves beneficial. We often get hooked on the idea of creating new pages for any fresh content. However, enhancing existing top-performing content by appending pertinent and timely updates can attract search engine crawlers.

 

Precious Abacan, Content Marketer, Softlist

 

Craft Statistic Posts for SEO Advantage

An effective, yet often overlooked, SEO tactic involves creating statistics posts.

 

These posts address the needs of journalists and content writers who require statistical evidence to support their claims. They offer easily accessible statistics related to a particular topic.

 

Such posts typically present a series of statistics organized by subtopics. They are often enhanced with infographics or images that emphasize key information.

 

To craft a statistics post, you have two options: either conduct your own research to gather the data, or curate existing data available on the internet.

 

Vicki Mace, Digital Consultant, Insight Digital Copy

 

Target Semantic Keywords for Better SEO

One effective, but underrated, SEO tactic that I have used is adding related words and phrases in my content. Google can understand the content, so using related keywords along with the main keyword will help you rank on low-volume keywords. It’s an effective, but often overlooked, way to improve your content’s SEO and reach a wider audience.

 

Alex Murray, Search Director, Tilious

 

Build Backlinks via Social Media Engagement

While social media is commonly used for content promotion, actively building backlinks through engagement and relationship-building on social platforms is often overlooked. 

 

By leveraging social media to connect with industry-specific communities and sharing valuable content, businesses can not only increase brand visibility but also gain relevant backlinks, which positively impact SEO rankings.

 

Ben Lau, Founder, Featured SEO Company

 

Prioritize Customer Interests in Content Creation

Many people focus on buzzwords and SEO keywords. Keywords are important, but sometimes they can cause the content quality to decrease when that is the focus. When you write content for your website, focus on what helps your customers rather than what helps your sales. Focus on what they are interested in rather than what you find interesting. 

 

Your customers’ perspectives are more important than yours, and business owners get wrapped up in promoting themselves and their businesses so much that they forget why they are there. The result of focusing on customers’ desires will amount to better-quality content that’s more relevant and that will help your SEO.

 

Baruch Labunski, CEO, Rank Secure