Looking to enhance your content marketing strategy?

We’ve gathered nine pieces of advice from founders and CEOs who have been there and done that. From prioritizing proofreading and language adaptation to maintaining authenticity and consistency in marketing, dive into these expert insights to take your strategy to the next level.

• Prioritize Proofreading and Language Adaptation
• Leverage Networks for Content Amplification
• Grow Your Brand With Content Syndication
• Incorporate Podcasts Into the Content Strategy
• Focus On Targeted and Relevant Content
• Maximize Visibility With Keyword Optimization
• Seek Expert Advice to Optimize Your Strategy
• Know Your Audience for Value-Adding Content
• Maintain Authenticity and Consistency

 

Prioritize Proofreading and Language Adaptation

One thing that is often overlooked in content marketing strategies is proofreading. A spell checker can pick up problems like spelling mistakes and some grammatical errors, but a human is better at checking for readability, tone of voice, and consistency throughout your marketing.

 

This is especially important if you are writing to audiences in different countries. The language you use may need regional adjustments in terms of spelling, word choice, and turns of phrase. One small thing out of place in your content marketing can damage trust and put potential customers off doing business with you.

 

Amanda Napitu, Founder, Improving Your English

 

Leverage Networks for Content Amplification

To truly amplify your content marketing, go beyond your own domain. Dive into guest blogging on credible platforms for enhanced brand visibility and SEO benefits. 

 

Lean on your network, from industry influencers to events, and reciprocate by sharing relevant content from peers. 

 

Remember, it’s not just about what you create, but also where and how you share it. Mutual growth arises from interconnectedness in the digital content realm.

 

Matias Rodsevich, CEO, PRLab

 

Grow Your Brand With Content Syndication

Use content syndication to grow your brand’s reach. Content syndication is a simple, yet often overlooked, tool for content marketers. It takes an existing piece of content and distributes it to multiple websites (usually Google News-approved websites) for republishing. 

 

This allows you to tap into new audiences using the content you already have. Plus, you get the benefit of being seen on Google News-approved websites, which can boost your brand’s credibility.

 

Alli Hill, Founder and Director, Fleurish Freelance

 

Incorporate Podcasts Into the Content Strategy

Content marketing is about creating and distributing valuable content that engages potential customers, ultimately driving sales. Some advice would be to consider implementing podcasts into their strategy. 

 

Although not the most common form of content marketing, using podcasts can reach a wide audience as they’re easy to consume because of their on-the-go nature. Podcasts also allow creators to think outside the box with content types and give them an opportunity to showcase their expert knowledge in creative ways. 

 

When it comes down to it, podcasting is an effective way for marketers to get their message heard by a more diverse crowd than alternative methods of communication.

 

Kate Duske, Editor-in-Chief, Escape Room Data

 

Focus On Targeted and Relevant Content

Content “for everyone” is actually for no one.

 

In your content marketing strategy, trying to create content that appeals to every member of your audience will ultimately result in creating content that resonates with no one. Maybe you’ll get a few grabs, but the strategy won’t be as successful as it could be.

 

Instead, focus on creating content with strategic targeting and positioning, brand consistency, and relevance.

 

When creating content for your brand, be sure to keep your unique differentiation, target audience, and customer needs close.

 

Ask yourself if your audience will find real, tangible value in the content. Consider the purpose of your content—is it to entertain, inspire, or educate?

 

Finally, ask yourself if your content allows for community, trust, and credibility to be established.

 

The internet has enough fluff. What it needs is resonant content that leads with purpose and value.

 

Chelsea Evans-Flower, Owner, Scott Social

 

Maximize Visibility With Keyword Optimization

Drawing from our extensive SEO background, we’ve honed a potent content marketing strategy. Our approach revolves around crafting keyword-rich content and strategically placing it to capture the attention of the right audience. The goal is simple: maximize visibility among interested individuals. This‌ boosts online presence and fuels conversion rates.

 

Besides these tactics, a key piece of advice is to ensure your content remains both relevant and laser-targeted. Use your company’s search engine optimization (SEO) prowess to generate content that directly addresses your customers’ specific needs. By doing so, you significantly heighten the chances of your content reaching those actively seeking it.

 

A well-rounded strategy that combines meticulous keyword optimization with content precision is essential. This not only optimizes visibility but also positions your content as an invaluable resource for those seeking solutions in your domain.

 

Luciano Colos, Founder and CEO, Pitch Deck Grader

 

Seek Expert Advice to Optimize Your Strategy

The best way to improve your content marketing strategy is to bring in a fresh set of eyes. Set a budget and go look for experts who can help you identify ways to optimize your existing strategy or create one that supports what you are already executing.

 

Jason Vaught, Director of Content, SmashBrand

 

Understand Your Audience for Value-Adding Content

The first thing someone wanting to enhance his or her content marketing strategy should do is get to know the targeted audience. 

 

Give time for research and find out about certain aspects like the audience’s needs, preferences, and pain points so that you can form content that actually adds value to the audience. 

 

By keeping the focus on the audience, you can enhance engagement and foster trust and loyalty among the targeted audience.

 

Faizan Khan, PR and Content Marketing Specialist, Ubuy UK

 

Maintain Authenticity and Consistency

Be genuine and consistent. Don’t ghost your customers and don’t fluff things up for them. People buy from people, not robots. So, show up on your platforms, website, blogs, podcast, whatever it is showcasing yourself, and people will follow. 

 

People want to purchase from someone they trust and relate to. So, be yourself and don’t let imposter syndrome hold you back. People buy from people, not robots.

 

Libby Collett, Marketing Strategist, Libco Creative