Unique content is very important for content marketing and search engine optimization. Unique content is one of the only things that would help a brand beat its competitors and address its perspective to its target audience.
Wondering Why Unique Content Is Important?
There are tons of reasons why unique content is considered to be important for a site or brand. Here we have mentioned a few notable ones:
- Unique content provides value to customers and helps a business build a strong plus long-term relationship with them.
- Content that is free of plagiarism would always win the interest of the search engine and would help your site rank on the top search results. Unique content improves the domain authority and SEO score of a site. The higher the position of the site, the more customers a business will get.
- For a digital marketer, backlinks are very important. Backlinks can help you drive a lot of traffic toward your site, which means you can increase the number of customers with unique content.
- Creating unique content with consistency helps in improving conversion rate and sales.
When working in the digital world, it is very important that you avoid duplicate or plagiarized content.
Duplicate content:
Duplicate content refers to the type of content which appears on multiple pages/places on the same URL.
It means that if your site has similar content in multiple places, then it would be considered a duplicate copy. Having duplicate content on your site would confuse search engine bots.
Plagiarized content:
Plagiarized content is the type of content that is exactly the opposite of a unique draft. Copying content that belongs to another author or brand and using it as your own is referred to as plagiarism.
Plagiarized content is unacceptable and is always penalized by the search engine.
How to Create Unique Articles?
Unique content refers to the type of content which doesn’t have plagiarism in it. Creating unique content doesn’t mean that you always have to do extensive research and generate text based on a unique idea.
Marketers are always in need of textual content for creating marketing materials. For creating unique articles, they can try an online paraphrasing tool to meet their content needs.
With the help of this online tool, you can use already-established ideas and facts and explain them in your own words. You can easily repurpose old ideas in a unique style and win a larger audience and more conversions.
Here we have discussed some of the tried and tested tips that can help you in the creation of unique articles that would drive organic traffic, engage potential customers and boost sales.
1. Collect Information from Different Sources
A very common mistake that results in plagiarism is collecting and using information from a single source.
If you depend on ideas and information from a single source, then there is always a chance that your version would have similarities with the original source.
Experts recommend that you should always consider multiple sources when collecting information for an article. This would not only increase the research material but would also help you create content in a unique style and structure.
2. Check Out What Your Competitors Are Doing
You might have heard the famous saying, “keep your enemies closer than your friends.”
Well, in the digital world, you have to make sure that you spy on your competitors if you want to stay ahead of them.
Before creating content, you need to check out the content being produced by brands working in the same league.
By checking them out, you can find out what their content strategy is and whether it is successful or not. You can easily create content on the same ideas/information but in a different and easier way which would intrigue your target audience.
You can also avoid producing content that isn’t performing well for them.
3. Create Content Having Different Keywords (LSIs)
One of the common reasons behind plagiarism is that you might be using the exact same long-tail keywords as your competitors when you are creating unique articles.
You have to make sure that you note down the keywords that are being used by your competitors.
After that, you have to conduct extensive keyword research. You have to find relevant LSIs that have good search volume, are relevant to your title and are different from those being targeted by your competitors. This would help you create unique and interesting content.
4. Repurpose Your Old Content | Make Improvements
You cannot create unique content capital on new titles every now and then. It is okay to take advantage of your old content.
You can do a brief content audit and find out the articles which performed well in the past. In content marketing, your main goal is to drive as many customers as you can, so if your target audience has engaged with certain articles in the past, you can use them again.
The one thing you need to understand is that you must never copy and paste content directly. You have to paraphrase old articles so that they convey the same message but in an entirely different way.
This is a very smart way of creating plagiarism-free content.
5. Always Check Your Content for Plagiarism
Whenever you are creating a unique article, it is best that you double-check it for plagiarism with an online plagiarism checker tool.
Online plagiarism checker tools use AI bots and advanced algorithms which can scan your articles and compare them with billions of web pages. The duplicate content would be highlighted in red color.
The content which has been accused of plagiarism must be removed or rephrased before you publish the article. A plagiarism checker has today become a must-have tool for content writers and marketers.
These are the top five tips that must be considered if you want to create unique articles without an ounce of intentional or unintentional plagiarism in it.
Now that you know about the tips to create plagiarism-free content, let us dig into the next section.
Tips for Content Marketers for This Year and Beyond!
If you are planning on creating and executing a content marketing strategy, then it is important that you read out these tips.
The tips mentioned here are applicable to new as well as mature businesses. Before we dig into the tips, let us go through some of the benefits of content marketing:
- Boost website traffic
- Build domain authority
- Spread brand awareness
- Develop your market
- Connect with your target audience
- Get more quick conversions
- Increase brand sales
Know Your Target Audience
As a content marketer, it is very important that you know your audience. If you don’t know who you are writing for, then you can never create intriguing content for them.
You need to find out who would be interested in your products/services and what kind of topics can engage them.
Once you have a solid understanding of your audience and their interests, you can easily create the best content for them.
Write for Readers First
A very common mistake that newbie marketers make is that they create content while keeping in mind the guidelines of Google.
Well, you must know that according to the recent algorithm updates of Google, webmasters and marketers must create content that values their audience.
This means that you must not overstuff keywords and backlinks; rather, you have to provide information in your drafts. Content that you create for marketing must always be less promotional and more informative.
Research Your Competitors
For a marketer, it is always important that one does extensive research and finds out what the competition is doing.
By researching content created by your competitors, you can find out the topics, keywords, and other elements which are getting them more traffic and conversions.
You must always look up to the top competitors in the market and see what content strategies they are executing.
If the readers are responding to their content and converting, then you can also apply the same content marketing strategies. If not, then you can learn from their failure.
Create Relevant Content to Your Biz
A very important tip that every content marketer should keep in mind is that their content should always be relevant to the niche they are targeting.
For example, if your business is related to the automobile industry and you are creating content related to cooking ware, then it is going to piss off the target audience.
Your content must always be relevant to your industry and should be valuable for the audience. Your goal is to convert a reader to a customer, which you can only do by providing them with relevant information about your business and industry.
Avoid Creating Thin Content
Thin content isn’t valuable, period! Thin content is one that has a word count of less than 300. Google hates thin content because it doesn’t provide any value to a visitor/reader.
This content also gives the impression that it has been stolen from another site. So it is important that you avoid thin content and create valuable and long-form articles.
You can use an online word counter free tool to check the word count or whether your content lies under the thin category or not. Long-form content ranks well in the search results, which is why you need to make sure that you create at least 500 words articles.
The advantage of long-form articles is that they can provide more information and engage the audience for a longer time!
Make Sure Your Content Is Unique
As a marketer, you have to ensure that your content is not similar to another source, let alone your competitors.
You have to check your content for plagiarism before you publish or promote it. You can follow the tips that we have discussed in the first section of this post.
Ensure High Quality
Content created for marketing would speak on behalf of your brand, so you need to make sure that it doesn’t have any human errors or clumsy mistakes in it.
The content must be checked for all errors before you use it. Moreover, you also have to make sure that the information you have provided in the content comes from a credible source.
In case the quality of your content is compromised, then it is going to put a bad impression on the face of your brand and is going to damage its credibility.
Today you can check and improve quality with free proofreading tools, so don’t miss the chance to use them!
End Words
In this post, we have discussed the content marketing tips that can help marketers create unique and valuable content.
If your company is not performing well because of content, then it is time to revise your content-creating strategy and use these tips.
You can easily see a major improvement in conversions and sales if you start creating and promoting unique and informative content. You can check and track your progress by using online tools like Google Analytics!