To help your website stand out in the crowded digital landscape, we’ve gathered eight must-know SEO strategies from leading industry professionals, including a Lead SEO and an owner of an SEO agency. From emphasizing competitor analysis and content optimization to utilizing alt text for image SEO, these experts share their top tips to elevate your online presence. Dive in to discover these invaluable insights.

 

• Emphasize Competitor Analysis and Content Optimization
• Prioritize High-Quality, Relevant Content
• Establish Topical Authority
• Optimize for Featured Snippets
• Ensure Mobile-Friendliness
• Build a Strong Backlink Profile
• Leverage Semantic SEO Storytelling
• Utilize Alt Text for Image SEO

 

Emphasize Competitor Analysis and Content Optimization

As we don’t exist alone in the SERPs, it’s important to always perform proper competitor analysis. It has always been a priority in our SEO team to understand the first-ranking pages, what makes them stand out, and why they are rewarded with top placements. The second task is to always publish content that has been thoroughly optimized. I like to be very granular in my work, and it has paid off in spades.

 

Ramona Jar, Lead SEO and Founder, Web Design NJ LLC

 

Prioritize High-Quality, Relevant Content

One must-know SEO strategy that can make a website stand out is using relevant, high-quality content. This means creating engaging and informative content that provides value to your audience. The content should be original and updated regularly. It needs to be well-written, free from grammatical errors and should incorporate relevant keywords naturally. 

 

Google and other search engines prioritize websites that offer valuable content to their users. Therefore, investing time and effort into creating high-quality content can significantly improve a website’s SEO ranking.

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Establish Topical Authority

Topical authority is the idea that you want Google to see your website as an authority in your space. 

 

Topical authority plays a crucial role in SEO (Search Engine Optimization) by enhancing a website’s visibility, credibility, and rankings in search engine results. It refers to the expertise and authority a website or web page has on a specific topic or niche within a broader industry. 

 

For example, if you do basement remodeling, it’s not enough to have a service page dedicated to it. You should also have content about the costs of a basement remodeling job, the typical process, and how long a typical job takes. All of this should link to each other and to your service page.

 

By consistently producing high-quality content and optimizing for relevant keywords, you can establish topical authority to improve your website’s SEO performance and overall online visibility.

 

Isaac Hammelburger, Founder, Search Pros

 

Optimize for Featured Snippets

A vital SEO strategy, based on my experience, involves optimizing for featured snippets. In our team, we often employ this approach to set our websites apart. Featured snippets are those concise, highlighted responses that take the prime spot in select search results. 

 

In my role as an expert, I’ve learned that to make your site stand out, it’s crucial to identify common queries within your niche and provide clear, concise answers directly on your web pages. Using structured-data markup, as we usually do, helps search engines better understand our content. 

 

When executed effectively, this strategy, reflecting on my own experiences, can position your website at the coveted “position zero” in search results, attracting increased organic traffic and establishing your site as a trusted source.

 

Carl Panepinto, Marketing Manager, Easy Allied Health

 

Ensure Mobile-Friendliness

From my perspective as a seasoned SEO professional, one SEO strategy that has proven indispensable is the emphasis on mobile-friendliness. I’ve observed that the surge in mobile device usage for web browsing has led to search engines like Google prioritizing mobile-responsive websites in their rankings. 

 

In our team, we usually make it a point to ensure that our sites are not only responsive but also load swiftly on mobile devices. Reflecting on my own experiences, this approach not only enhances search visibility but also significantly improves the user experience, resulting in heightened user engagement and better conversion rates. Based on my expertise and knowledge, I can confidently state that mobile optimization is a must-know strategy in today’s digital landscape.

 

Salim Benadel, Director, Storm Internet

 

Build a Strong Backlink Profile

Link building is a must-know SEO strategy that can make a website stand out from competitors. Building a strong and diverse backlink profile from authoritative sources improves the website’s authority, visibility, and search engine rankings. 

 

For example, a travel website could collaborate with renowned travel bloggers to generate quality backlinks that showcase their expertise. This strategy often gets overlooked, but its impact on differentiating a website is significant.

 

Ben Lau, Founder, Featured SEO Company

 

Leverage Semantic SEO Storytelling

Semantic SEO storytelling (SSS) goes beyond traditional keyword optimization. It involves crafting website content that tells a cohesive narrative, addresses user intent, and provides a seamless journey through inter-related concepts and topics. 

 

By leveraging semantic SEO, which exploits the context and intent behind user queries, your content becomes more engaging and relevant to both search engines and users. This storytelling strategy not only creates a compelling user experience but also increases the time a user spends on your website, reduces bounce rates, and ultimately increases search engine rankings.

 

Uday Tank, Owner of SEO Agency, Rankwisely

 

Utilize Alt Text for Image SEO

Properly utilizing alt text within your website’s images can help make your website more accessible to all visitors. Alt text should describe what is happening in the image so that if a screen reader is used to consume the content, the website visitor will get a clearer understanding of the image. 

 

Using images that apply to the accompanying text can be especially helpful because this creates an opportunity to integrate SEO keywords into the alt text as well. Adding these keywords shouldn’t be forced but instead integrated in a natural format.

 

Megan Gersch, Owner + CEO, Megan Gersch