Ever wondered how top leaders boost sales through PR tactics? In this article, a president and a Founder & CEO share their insights on effective strategies. The first expert emphasizes creating a compelling brand story, while the final tip highlights the power of collaborating with influencers. With a total of five invaluable insights, this post promises to elevate any PR game.

• Create a Compelling Brand Story
• Offer Early Product Previews
• Showcase Community Involvement
• Leverage User-Generated Content
• Collaborate with Influencers

Create a Compelling Brand Story

In my experience, creating a compelling brand story that resonates with customers is essential. This approach highlights the values, mission, and unique qualities of the business, making it easier for people to connect with what we stand for. I have found that when customers perceive a company as relatable and trustworthy, they are more likely to engage with it and make purchases.

A well-crafted brand story can be shared across various platforms, such as press releases, social media, and interviews. This helps build a positive image and attract attention, boosting brand awareness and naturally leading to increased sales. It’s about fostering a sense of connection and trust that encourages people to choose our products or services over others.

Matt Earle, President, Reputation.ca

Offer Early Product Previews

Offering select customers or media an early look at new products can create excitement and buzz around your brand. This sense of exclusivity makes people feel valued and encourages them to share their experience, generating word-of-mouth promotion.

I recommend this tactic because it builds anticipation and can drive demand upon launch, ultimately boosting sales in an organic and engaging way.

Matias Rodsevich, Founder & CEO, PRLab

Showcase Community Involvement

One highly effective public relations tactic to boost sales is building strong relationships with local media outlets by showcasing community involvement. This type of PR fosters trust with the community and positions your business as one that genuinely cares about local needs. For example, we partnered with local organizations in Dallas to offer tree maintenance for parks and schools at discounted rates. We made sure the press covered these efforts, which not only highlighted our commitment to the environment but also boosted awareness of our services. This goodwill led to a significant increase in inquiries and new business, as people wanted to support a company that gives back to the community.

Thanks to my extensive experience in the tree-care industry, having started at a young age and become a certified arborist, I was able to leverage these opportunities effectively. My deep knowledge of tree health allowed us to offer specialized services, and my focus on customer service helped us communicate that value clearly. Combining my professional qualifications with strategic PR, we built a positive brand image that not only generated goodwill but also directly translated into increased sales.

Amaury Ponce, Business Owner, Ponce Tree Services

Leverage User-Generated Content

One PR tactic I recommend to boost sales is leveraging user-generated content (UGC). It provides authentic social proof that can build trust and credibility with potential customers. For example, we ran a successful campaign where we encouraged customers to share photos and videos of our products in use, along with a branded hashtag. This UGC content then became the centerpiece of our marketing, showcasing real people enjoying our offerings. The results were impressive—a 23% increase in conversion rates and a stronger sense of community around our brand.

User-generated content has been a game-changer for us, significantly boosting our marketing efforts. By showcasing real customer experiences and feedback, we’ve managed to build a stronger, more trustworthy brand image. Our customers are our best advocates, and their testimonials and reviews provide authentic social proof that significantly influences potential buyers.

Harmanjit Singh, Founder and CEO, Origin Web Studios

Collaborate with Influencers

Collaborate with influencers who love your products; you can tap into their loyal followers and build authentic trust. I recommend this tactic because influencers can showcase your offerings in real-life settings, making them more relatable and appealing. For instance, when we teamed up with a popular lifestyle influencer, her honest review and engaging posts increased our website traffic and units sold. This approach enhances brand visibility and leverages the influencer’s credibility to drive consumer purchasing decisions effectively.

Kristin Marquet, Founder & Creative Director, Marquet Media