To help you maximize SEO in your content creation, we’ve gathered insights from eight industry experts, including Content Strategists and SEO Consultants. From prioritizing contextual relevance to stealing competitors’ keywords for an SEO advantage, discover the top methods these professionals recommend.

 

• Prioritize Contextual Relevance 
• Build Topical Authority Through Focused Content
• Create Supporting Pages Around a Pillar Subject
• Conduct Thorough Keyword Research Before Writing
• Utilize the Topic Cluster Model for SEO
• Publish Quality Content That Resonates with the Audience
• Update and Repurpose Existing Content Regularly
• Steal Competitors’ Keywords for an SEO Advantage

 

Prioritize Contextual Relevance 

In my experience, the key to capitalizing on SEO in content creation is “contextual relevance.” Modern search engines prioritize understanding the broader context of content over mere keyword matching. Content creators should shift their focus to building comprehensive topic clusters rather than isolated, keyword-centric articles. 

 

By developing a web of interlinked content that holistically addresses a topic, brands position themselves as thought leaders. This approach ensures that they’re not just a fleeting search result but a trusted, go-to resource in their industry.

 

Jacqueline Dichiara, Content Strategist

 

Build Topical Authority Through Focused Content

The single most effective technique to capitalize on SEO in content creation is focusing on building topical authority. Pick at least one topic that you want to be seen as an expert in, and focus on creating a lot of high-quality, useful content around it. Be an expert and an authority in that topic. Don’t diffuse your focus so much that you become a “jack of all trades, master of none.” Become a “master of one” (or a few).

 

Chris Burdick, SEO Strategist and Consultant, Zero Waste SEO

 

Create Supporting Pages Around a Pillar Subject

There are many aspects and methods in which you can capitalize on SEO in the content creation process. If I should point out one of these, it would be to use the topical cluster strategy. 

 

This means that you create pillar/supporting pages to a major subject in order to capture all possible needs. What this means is that you create one or a couple of main pages on the subject and support these with pillar pages. This method will give your site the relevance required if done right. As I said, there are many ways to capitalize on SEO in the content process.

 

Magnus Strandberg, SEO Specialist, Cajuncy Media

 

Conduct Thorough Keyword Research Before Writing

One effective method I’ve found is to do thorough keyword research before writing the content. This involves finding out what terms people are searching for that apply to your topic, and then naturally incorporating those keywords into your content. Not only does this help your content rank higher in search results, but it also ensures you’re providing information that people are actually looking for.

 

Lukasz Zelezny, SEO Consultant, SEO Consultant London

 

Utilize the Topic Cluster Model for SEO

In short, it’s about making sure you use the right content-clustering strategy. In the vast universe of digital content, think of SEO as the gravitational force that pulls your content into the orbit of your target audience. 

 

One stellar method I’ve observed is the “Topic Cluster Model.” Imagine your content as a solar system. The sun, the most massive entity, represents your core topic or pillar content. The planets revolving around it are subtopics or related articles.

 

By interlinking them, you create a gravitational pull (of SEO juice) that strengthens the entire system’s visibility. This not only organizes your content cosmos but also makes it easier for search engines to recognize your authority on the subject. So, next time you create content, think galactically and interlink strategically!

 

Benjamin Jorgensen, CMO, Bedbible

 

Publish Quality Content That Resonates with the Audience

Writing content that resonates with your intended audience is crucial. In terms of SEO, nothing else matters, and it’s the one thing that is resistant to algorithm changes. If you produce quality content, your audience will like, share, comment, and spend time reviewing the other content on your website. 

 

When that happens, search engines regard your content as quality content. If this happens often enough, your content transitions from quality content to authoritative content. Such is the holy grail all content creators should be pursuing.

 

Jim Stroud, Content Creator, Jim Stroud

 

Update and Repurpose Existing Content Regularly

Regularly updating and repurposing existing content can be an effective method for capitalizing on SEO in content creation. By refreshing and repurposing successful content, you can leverage its authority and backlinks while providing fresh value to your audience. This approach extends the content lifespan, drives more organic traffic, and improves SEO performance. 

 

For example, if you have a popular blog post, you can update it with new information, statistics, or additional insights regularly. You can also repurpose it into different formats like videos, infographics, or podcasts, reaching a wider audience and attracting more backlinks. By keeping your content relevant and valuable, you enhance its search rankings and ultimately improve your SEO strategy.

 

Ben Lau, Founder, Featured SEO Company

 

Steal Competitors’ Keywords for an SEO Advantage

Steal your competitor’s keywords. Competitors have already done the hard work of finding keywords to help their SEO. This makes it easy for you since tools like Ahrefs and Ubersuggest can help you reverse-engineer their strategies. 

 

This way, you aren’t using the “spray and pray” method of seeing what sticks; instead, you can get a whole list of potential keywords to build your content around. You can also use these tools to see their content ranking for those terms and make it a point to create better content (an approach called the Skyscraper Method).

 

Alli Hill, Founder and Director, Fleurish Freelance