Can you introduce yourself and share your expertise in AI writing, social media, and marketing?

 

 

I have ghostwritten for 50+ brands since 2020 and built my own following of over 180,000 followers. I started off skeptical of AI like everyone else. But in early 2023, I started playing around with ChatGPT and BingChat and realized how powerful AI was and is. I quickly moved my ghostwriting business to 100% async and started using AI prompting to write my clients’ posts.

 

It wasn’t until December 2023, after months of playing with AI and testing 100s of prompts on clients, that I began to share on my own personal LinkedIn page how I write posts with AI. Prior to LinkedIn, I monetized as a sustainable fashion blogger on Instagram, worked in ministry, and spent 10+ years in construction.

 

 

How did your journey in AI and digital marketing begin, and what led you to focus on LinkedIn and ghostwriting?

 

 

I started learning AI to troll a fellow LinkedIn influencer, Ruben Hassid. He was sharing all these ChatGPT carousels, and I thought it was lame. So I started playing around with ChatGPT for myself and realized that it wasn’t just a fad; it was powerful. That led me to playing around with prompts and solve a problem with my LinkedIn ghostwriting agency. I found managing contractors and employees tiring and preferred managing my own AI more enjoyable. I got my start on LinkedIn in late 2019 thanks to a Gary V conference and a fashion/tech brand that I managed on Instagram. They needed me to figure out LinkedIn as well as Instagram, and that led me to Gary V videos. He talked about how LinkedIn and TikTok were going to blow up in 2020, and I decided that I wanted to focus on writing, not videos. So it was LinkedIn for me. Ghostwriting was a natural evolution from social media management, as I realized I was very, very good at writing words and just okay at creating video and graphics.

 

 

You’ve mentioned building a six-figure business through organic content on LinkedIn. Can you share a specific strategy that worked exceptionally well for you?

 

 

Building a business on LinkedIn wasn’t all that much about the content I wrote. I just spent more time than anyone else on LinkedIn engaging, commenting, messaging, and networking. During COVID, I would spend 8 to 10 hours a day just on my brand. That’s how I grew my following and built an inbound-lead empire. I commented with more flair and crazy edge than anyone else.

 

 

How do you see AI changing the landscape of social media marketing, and what’s one actionable tip for marketers to stay ahead of this shift?

 

 

Learn how to use AI to get fresh ideas. I use methods like creating my content matrix in ChatGPT or using tools like Perplexity and Magicpost that make it easy to get good ideas. Also, don’t use phrases like “changing the landscape,” or “this post reminds us,” or “in today’s AI-generated world,” as they are AI. Customizing AI-generated ideas and content is the real skill to learn in 2025.

 

 

In your experience, how can businesses effectively use AI for content creation without losing the human touch that’s crucial for engagement?

 

 

There are no easy answers here. The truth is, you need to learn how to write posts without AI to be able to write posts with AI.

 

 

You’ve worked extensively with LinkedIn. How do you think AI is specifically impacting this platform, and what’s your advice for professionals looking to leverage AI on LinkedIn?

 

 

 

I think AI has had a mostly negative effect on LinkedIn. Weird for an AI guy to say, right? But look at it this way: since 2023, the following has happened:

 

– AI comments like “nice post” and “amazing” have increased.

– Content looks and sounds the same thanks to AI tools.

– Outbound has become less personalized.

 

Safe to say, we are missing out on connection and customization. If you want to win on LinkedIn, you need to personalize beyond AI. Use AI, but edit everything that you do to your tone of voice.

 

As someone who’s succeeded with organic content, what’s your perspective on the evolving role of paid advertising in social media marketing?

 

 

I believe all social media platforms have a shelf life and it’s important to mix in multiple strategies to diversify your efforts. Personally, I’m learning how to do paid ads, Sales Navigator, a blog, and outbound marketing. The game never stops!

 

 

Ghostwriting is a unique skill. How do you maintain a client’s voice while using AI tools to enhance efficiency in your writing process?

 

 

The answer is volume. You need to write a lot for a long time. I’ve written thousands of posts in the last 5+ years of ghost-writing and thousands more in the 10 years I’ve been making money online. The key to AI tools is getting great ideas fast, generating decent posts, and being very, very good at editing so posts sound and feel human. There is no way to shortcut this other than writing a lot and studying someone who is a great writer.

 

 

Looking ahead, what do you think will be the biggest challenge for marketers in balancing AI capabilities with authentic human creativity, and how can they prepare for it?

 

 

 

The biggest challenge is not getting lazy. AI can do a TON already, and it’s tempting to just focus on writing tips, exchanging information, and taking shortcuts. The marketers that win will take extra time to connect with their audiences and be human-focused.

 

 

Thanks for sharing your knowledge and expertise. Is there anything else you’d like to add?

 

 

I’ve shared a link to my new blog. If you’d like to learn how to write with AI and edit with your tone of voice, check it out. I always highlight my favorite AI tools and share tactics to grow your business on the internet with AI.