In today’s fast-paced business environment, CEOs and founders understand the critical role of public relations in shaping a company’s success. From the necessity of transparency in effective PR to the importance of sustainability narratives, here are the top ten statistics that these leaders believe illustrate why modern businesses need robust PR support.

 

• Transparency Demands Effective PR
• Positive Media Boosts Brand Trust
• Earned Media Outperforms Ads
• PR Enhances Search Engine Visibility
• PR Raises Valuation in Crises
• PR Campaigns Boost Online Visibility
• Reputation Influences Market Value
• Strong PR Strategies Elevate Brand Perception
• PR Is Critical for Brand Reputation
• Sustainability Narratives Need PR

Transparency Demands Effective PR

A study by Sprout Social found that 86% of people say transparency from businesses is more important than ever before. This statistic emphasizes the growing demand for honesty and openness, which PR can effectively deliver. Through well-crafted communications and media relations, PR helps businesses share their values, missions, and behind-the-scenes stories in a transparent manner. This transparency builds stronger relationships with customers and the public. 

In an era where consumers are increasingly skeptical, transparency can set a business apart. PR provides the tools and strategies to communicate openly and honestly, fostering trust and loyalty. It’s about being real with your audience and letting them see the authentic side of your business.

 

Alari Aho, CEO and Founder, Toggl Inc

Positive Media Boosts Brand Trust

One compelling statistic illustrating the need for PR support in modern businesses is that 63% of consumers trust brands more when they see positive media coverage. This highlights the critical role PR plays in building and maintaining a brand’s reputation.

Effective PR strategies ensure that businesses are seen in a positive light, fostering trust and credibility among consumers. This trust is essential for attracting and retaining customers, ultimately driving business growth and success.

 

Matt Phelps, Founder & CEO, InkGen

Earned Media Outperforms Ads

A compelling statistic I heard a while ago that underscores the necessity of PR support for modern businesses is that 92% of consumers trust earned media, such as recommendations from friends and family, above all other forms of advertising (Nielsen, 2012). 

This highlights how crucial it is for businesses to effectively manage their public image and communications in an era where traditional advertising is often met with skepticism. The landscape has drastically evolved with the rise of social media, online reviews, and instant news cycles, making it increasingly challenging for companies to maintain a positive reputation without professional PR assistance.

PR experts are adept at navigating these complexities, crafting strategic messaging, and fostering relationships with key media outlets and influencers to ensure that businesses not only stay relevant but also build and sustain trust with their audience. Thus, professional PR support is indispensable in helping businesses adapt to and thrive in this dynamic environment.

 

Darcy Cudmore, Founder, RepuLinks

PR Enhances Search Engine Visibility

Here’s a fun fact: businesses with active PR campaigns can see up to a 275% increase in search engine visibility. 

During my time in the industry, we discovered that a solid PR strategy was like adding rocket fuel to our marketing efforts. One of our campaigns even led to a feature in a top-tier magazine, which drove a spike in traffic and sales we couldn’t have achieved through ads alone. 

So, if you’re still on the fence about PR, just remember: it’s not just about getting your name out there, it’s about getting your name out there in lights. And who doesn’t want to be the star of their own show?

 

Josh Burris, CEO, STNDRD

PR Raises Valuation in Crises

In the world of business, good PR is like the secret sauce that makes everything taste better. Here’s a stat that hits home: companies with strong PR support see up to a 30% increase in their valuation during times of crisis. 

At LeadStacker, we faced a rough patch when a competitor tried to tarnish our reputation. Our PR team swooped in, managed the narrative, and turned what could have been a disaster into a success story, boosting our clients’ trust and sales. It’s like having a fire extinguisher—you hope you never need it, but when you do, it can save the day.

 

Phil Laboon, CEO, Leadstacker

PR Campaigns Boost Online Visibility

According to recent studies, companies that engage in PR see a significant increase in their online visibility. For instance, a client of ours in the tech sector noticed a significant boost in web traffic and search-engine rankings after our PR campaign placed them in top-tier tech blogs and news sites. This visibility not only attracts more visitors but also enhances the brand’s presence in a crowded digital landscape.

 

Marco Genaro Palma, Freelance CMO and SEO Consultant, GenaroPalma.com

Reputation Influences Market Value

One compelling statistic that highlights the importance of public relations (PR) support for modern businesses is that 65% of a company’s market value can be attributed to its reputation, according to a study by the World Economic Forum. This underscores how significantly public perception can impact a business’s financial standing and overall success.

PR plays a crucial role in shaping and maintaining this perception, ensuring that the public, investors, and other stakeholders view the company favorably. Effective PR strategies not only help manage crises but also build and sustain a positive brand image that can attract and retain customers and investors alike. This statistic vividly illustrates why investing in robust PR support is essential for businesses aiming to thrive in a competitive marketplace.

 

Shehar Yar, CEO, Software House

Strong PR Strategies Elevate Brand Perception

Modern businesses need PR because, according to a recent survey, companies with strong PR strategies experience a 30% increase in positive brand perception. It’s the difference between being seen as just another company and being recognized as a trusted industry leader.

 

Alex Stasiak, CEO & Founder, Startup House

PR Is Critical for Brand Reputation

One compelling statistic that underscores the need for PR support is that nearly 80% of business leaders believe effective public relations can significantly increase brand reputation and presence. In today’s digital age, where information travels faster than ever, managing your brand’s reputation isn’t just necessary; it’s critical. A single viral moment can define a company’s public perception for years. Effective PR helps manage these moments, steering the narrative in a way that aligns with the company’s values and business goals. This makes PR not just beneficial but essential for maintaining a positive brand image in a volatile digital marketplace.

 

Jason Hennessey, CEO, Hennessey Digital

Sustainability Narratives Need PR

Imagine this: a Nielsen survey reveals that 66% of global consumers are willing to spend more on a product if it comes from a sustainable brand. As a tech CEO, I’ve seen firsthand how proper PR can help communicate a company’s sustainability efforts effectively, ultimately influencing the buying decisions of eco-conscious customers. In an era where sustainability is a top concern, the importance of PR in shaping and disseminating company narratives cannot be overstated.

 

Abid Salahi, Co-founder & CEO, FinlyWealth